Virtual Influencer
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ABOUT THE PROJECT
How do you showcase the possibilities of generative AI in a format made for Shorts, Reels and TikTok? The concept starts with a tutorial: a virtual influencer walks viewers through the final stages of creating graffiti featuring a dancer in motion. The project combines a virtual influencer, instructional content, and an unexpected advertising twist. It demonstrates how a digital character can serve as both the presenter and the face of a brand’s communication, while showcasing the potential of blending realistic footage with animation.
An original HIAI concept created as a demonstration of its capabilities.
HIAI SCOPE
HIAI: Creative concept, scriptwriting, character design, art direction, AI image and video generation, editing.