VERO BLOOD ORANGE SODA
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ABOUT THE PROJECT
A 30-second advertising spot for VERO Blood Orange Soda, a product that doesn’t exist, built around a truth that does. We don’t fall for perfection. We fall for the unexpected mix — sweetness and sharpness, confidence and doubt, grace and awkwardness. The little contradictions that make someone impossible to predict and hard to forget. Because it’s perfect precisely when it isn’t.
Written and directed by Katarzyna Szczypa.
HIAI SCOPE
HIAI: script (co-development with the Good Ad Creative Team), generative casting and character development, storyboard, location visual development, generative film production, art direction, editing, color grading, and sound design.