TUNA STRAIGHT FROM THE WATER
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ABOUT THE PROJECT
A 30-second previsualization for a canned fish brand. We typically produce previsualizations within two working days: the storyboard is created on day one, followed by the video on day two. Previsualization films are intentionally far less polished than final broadcast-ready productions. Their purpose is to quickly bring a story to life before a shoot or help evaluate and select a concept for further development.
The creative concept, “Tuna Straight from the Water,” plays on the visual similarity between the ridges of the can and ripples spreading across the surface of water, turning the idea of “straight from the water” into a simple visual metaphor.
HIAI SCOPE
HIAI: script (co-development with the Good Ad Creative Team), generative character and location development, generative film production, editing and sound design.